Brand Strategy
& Storytelling

We work closely with clients to develop narrative, define identity and set direction. Our international experts ensure that the positioning, messaging and programmes developed are bespoke to every client yet relevant across target markets. Any approach suggested is thoroughly researched and forward thinking.


bankside mona

Case study

Mango London was tasked to communicate the local, cultural and design story behind Bankside, an independent hotel set on the culturally vibrant South Bank London. Across the River Thames, opposite The City, Bankside is a game-changing hotel that blends the best of boutique with the backbone of Marriott’s network as part of its Autograph Collection. Mango helped shape and redefine Bankside’s brand messaging to build a 360° communications campaign focussed on the design, philosophy and location through substantiating proof points to ensure authenticity and stand out from the competition.

brand strategy & storytelling

“In general, Bankside has a strong sense of identity and self, heralding an exciting new hotel type – blurring the lines between an independent property and a large chain.”

brand strategy & storytelling

We developed the brand narrative and digital strategy across channels to ensure a consistent and dynamic tone of voice, helping to integrate strong connections with the local SE1 community into the hotel’s experience and ethos, communicated through paid, earned, shared and owned channels.

Conceptualised and developed the Makers in Residence Programme with Contemporary Collective to provide a permanent space offering emerging artists the opportunity to showcase and create work just a stone’s throw from the Tate Modern

brand strategy & storytelling
brand strategy & storytelling

Supported local partnerships and recruitment strategies to ensure Bankside was part of the local community