Mango Digital Digest: February 2020

From the latest software updates, to the most talked about digital campaigns, the Mango Digital Digest is the monthly roundup that will help you stay up-to-date on all the important social media news you need to know.

This month’s trending topics…

1. The World Health Organisation (WHO) teams up with tech companies to combat global infodemic

Facebook, Twitter and TikTok are among the firms working to provide links to accurate information about Coronavirus, following concerns flagged by the WHO that fake cures and false information were spreading faster than the virus itself.

New measures put in place will include notifying users who are sharing posts containing incorrect information, adding prompts to searches and homepages with a direct link to the official WHO channels and encouraging users to report anything which may be harmful and stop individuals from seeking treatment.

2. LinkedIn confirms stories will be available on the platform soon

While this may come as a surprising move from professional social media platform Linkedin, it seems that they will finally be rolling out their own version of Stories in the coming months. Pete Davies of LinkedIn explains:

“Stories first appeared on Snapchat, with other platforms like Instagram and Facebook adopting them soon after. They spread for a good reason: they offer a lightweight, fun way to share an update without it having to be perfect or attached to your profile forever. Does that exist in the business world? I’d hope that most of my interactions in the break room or passing people in the hall are similarly ephemeral and light.”

Will they be effective? Will Stories be a winning addition to LinkedIn? Only time will tell…

3. TikTok tests direct website links on profiles

While the Chinese-owned video app exploded on to the scene last year and took the number one spot on the app download charts, many brands have shyed away from using it as part of their wider digital marketing efforts, partly for its failure to deliver any tangible results. But could this latest update change all that?

Reports suggest that TikTok is not only testing the use of shoppable links in videos but are also looking to add a new URL field into profile bios (similar to Instagram) which would allow users to drive traffic to their website directly from the app. Should these updates roll out as planned, we expect that the boosted business appeal will attract the attention of more brands over the coming months.

4. Snapchat launched a new mental health tool to help younger users

With one of the youngest audiences of any social media platform, Snapchat has been praised for the recent roll out of their ‘Here For You’ tool, which aims to provide proactive in-app support to Snapchatters who may be experiencing a mental health or emotional crisis, or who may be curious to learn more about these issues and how they can help friends dealing with them.

As it rolls out in the coming months, users can expect to see safety resources pop up from local experts when searching for certain topics including those relating to anxiety, depression, stress, grief, suicidal thoughts and bullying.

5. ‘You’re shouting at tea’ – Yorkshire Tea’s brilliant response to Twitter tirade

The internet is an amazing place but sometimes pseudonymity encourages rash and illogical behaviour from users which often leaves brands centred in the crosshairs. This time, it was Yorkshire Tea who found themselves in hot water *pardon the pun* after Conservative MP, Rishi Sunak posted an image on Twitter with the caption: “Quick Budget prep break making tea for the team. Nothing like a good Yorkshire brew.”

Instantly, users began condemning the brand for the supposed ‘endorsement’, leaving the Yorkshire Tea social media team with the choice to sit back and take the abuse or fight their corner – and fight they did! Not only did they instantly put out a tweet clarifying that they had nothing to do with the post in question but they also went above and beyond to humanise the situation and put people firmly in their place when they tried to make irrational accusations and boycott calls.

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Yorkshire Tea – 1