The Mango Agency connects clients with top brands, including Maison Assouline, Sipsmith, Devialet, Globe-Trotter, Bollinger, Alex Monroe, ila and Nespresso to unlock new audiences, maximise resources and achieve real reach. Our global network enables clients to align with relevant like-minded brands, internationally influential ambassadors and top-tier industry events.
Devialet is the world’s most innovative audio brand, but it needed to transform from cult audiophile favourite to global tech powerhouse. To strategically introduce the brand to a high-spending, luxury-loving Singaporean audience, we created targeted partnerships including a private VIP dinner at the award-winning Tippling Club, with a special menu by celebrity chef – and fan of the brand – Ryan Clift; placement in the suites of The Warehouse Hotel, AHEAD Asia’s Hotel of the Year 2018; a live duet between Devialet Phantom and celebrated violinist Zhang Zhang at HNWI party in collaboration with the Singapore Yacht Show and Visit Monaco. The integrated campaign was supported by consistent press coverage, in-store events, and leveraged personal networks for one-to-one tastemaker connections that catapulted a little-known brand into a true musical phenomenon.
6 brand partnerships
in a year