Social & Digital
Turning online conversations into conversions is the core of our social and digital campaigns. Our work includes a mix of social strategy and creative content development, community management, influencer collaborations, design, paid social and PPC. Campaigns are tracked and analysed for a full understanding of where we started and where we are going.
In a city as fast-paced and transitory as Singapore, Straits Clan was born of a desire to create a place for its most curious, creative, and passionate folk to meet. This modern-day members’ club needed a watertight tone and style – at once open and inviting while maintaining an air of mystery, a thoughtful and strategic content direction, and engaging, relevant content that appealed to its audience – to position it at the forefront of private members’ clubs worldwide.
Through rigorous research and development, global benchmarking and internal workshops, a multi-platform content and communications strategy was developed and executed for the launch of Straits Clan, leading to massive buzz for the Club and numerous business conversions.
335% Instagram growth in first quarter of launch